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Our
Mission
“Our
mission is to provide value at an economic cost, progress
in diversity, and continue
to contribute to the growth of industrialization in
Bangladesh by being the market challenger” |
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In
1994, Mr. M. A. Hashem, Chairman of Partex Group visited
an International Trade Exhibition in the US, where he
happened to meet the executives of Royal Crown Cola
Co. International. From then on he started conceptualizing
the idea of “RC” beverage brand in Bangladesh.
With international brand name recognition and quality
he expected that it would gain acceptability in the
Bangladesh market. |
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When
he returned, a wide range of marketing research was
carried out by Partex as well as RC International. After
positive results, in 1996, the Corporate Head and the
Directors formed Partex Beverage Ltd. Mr. Rubel Aziz,
one of the pioneers of the concept of RC, was given
the position of Managing Director. Funds worth Tk. 10
Crore were raised as part of Equity from the Group.
Although registered as a Public Limited Company, no
public offerings have been made as yet. The factory
was setup in Rajendrapur, 40km away from Dhaka city.
The company commenced commercial production on 6th October
1997, and RC was launched in Dhaka on 20th October 1997.
This is the story of how Partex Beverage Limited became
the sole official bottler of Royal Crown Cola Co. International. |
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Now
it has been almost 3 years since then, and a number
of new products, in new and innovative packages have
been introduced to the market. Partex Beverage has also
introduced RC outside Dhaka into unexplored markets.
We are proud to say that we have stuck to our mission
and are now worth over Taka 80 crore (US$ 16 Million).
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